Strategy & design
The task from the customer was to design and prepare two information flyers for the new HedaX Cancer Research project – a project aimed at developing a digital platform to securely collect and exchange health data from cancer patients. The venture received 16 million EUR from the Danish Innovation Fund.
Our client, a prominent company within the medical industry and healthcare sector in Denmark, is known for their dedication to advancing cancer research and improving patient care. They embarked on this initiative with a mission to drive groundbreaking discoveries in cancer treatments and therapies. Therefore one of the flyers had to appeal directly to cancer patients, while the other needed to address the doctors who work in the country’s hospitals.
Cancer Research Through Innovative Design
The flyers had to express a high level of credibility and prominently display Kræftens Bekæmpelse’s and the Danish Innovation Fund’s logos. To align the design with the given logos, we chose to integrate Kræftens Bekæmpelse’s red color as a way to create an eye-catching and recognizable design.
The goal for the HedaX Project was the recruitment of cancer patients willing to contribute to cancer research. As a digital agency, we took on the challenge of designing a captivating and informative visual brochure that would not only attract potential participants but also reflect the innovative and empathetic nature of our client’s research. We aimed to create a unique and recognizable design for the project that would resonate with the target audience and foster a sense of trust and credibility.
Project in collaboration with:
We collaborated closely with the client’s research and marketing teams to deeply understand the essence of The HedaX Project, enabling us to translate its vision into compelling visuals. It was crucial to ensure that the design was user-friendly and accessible, simplifying the process of understanding the research objectives and enrolling as a participant. By employing visual storytelling techniques, we sought to communicate the potential impact of participants’ involvement in advancing cancer treatments and saving lives.
“Colombi Creations ApS has helped us prepare a patient flyer for a cancer research project. They delivered a very professional piece of work that we are very satisfied with and which turned out way better than we had first imagined.
Colombi Creations are both skilled, creative and very pleasant to work with, and we give them our best recommendations.”
Anne-Louise Zartov, Office and Project manager, DataFair ApS