Services
Content, Strategy & Influencer marketing
Partnership duration
Since november 2021-now
Industry
Sustainable lifestyle
Case information
At Colombi Creations we had the privilege of collaborating with IGEN, an inspiring lifestyle brand on a mission to make a positive impact on the planet through sustainable practices and eco-friendly products. IGEN was founded with a visionary goal – preserving the environment by enabling and promoting responsible consumerism. IGEN partnered with us to elevate their brand presence and inspire a movement toward sustainable living.
Empowering Sustainability with Content Creation
We collaborated closely with IGEN, supporting their mission through different marketing strategies, influencer collaborations and content creation. Together, we amplified their voice, sharing the compelling stories of their products and the positive impact they create. We delved deep into market analysis, identifying target audiences for eco-friendly alternatives. Leveraging our expertise, we crafted a holistic marketing strategy that accentuated IGEN’s sustainable edge and highlighted the value of conscious consumerism. Our data-driven approach led to increased brand visibility, drawing in eco-conscious consumers and expanding IGEN’s reach.
Organic views on TikTok
Organic views on TikTok
Organic views on Instagram
Organic views on Instagram
Organic views on Instagram
Engaging content creation
Storytelling is a potent tool, and we harnessed its power to connect IGEN with their audience. Together with the client we crafted compelling narratives that celebrated IGEN’s eco-conscious initiatives and the story behind each product. Through visually captivating graphics and engaging videos, we ignited passion and a sense of purpose among consumers. Social media became the heart of IGEN’s digital presence, and together we took the reins to ensure a consistent and impactful brand representation.
Product photography
Our team integrated IGEN’s sustainable products into our visual storytelling approach, capturing their essence in every frame. Through attention to detail, lighting, and composition, we’ve successfully conveyed the beauty and sustainability of IGEN’s offerings, allowing customers to connect with the brand on a deeper level. The content not only showcases the quality of the products but also resonates with the values of environmentally-conscious consumers, reinforcing IGEN’s commitment to a sustainable lifestyle.
Testimonial
I work closely with Emily to optimize IGEN’s social media and online presence. Emily always goes wholeheartedly into a project as if it were her own – with good ideas, visions and attitudes on how to create the perfect results together. There are always big smiles and it’s never boring working together, and it shines through on the finished project. We look forward to working with Colombi Creations on many more projects in the future.
Louise Bjerre, Founder & CEO at IGEN
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